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Alexandra Papazian Named GM at Laura Mercier

L'Oréal executive to take over post on March 1.

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By: Christine Esposito

Editor-in-Chief

Shiseido Americas has named Alexandra Papazian general manager of Laura Mercier, effective March 1, 2017.   Based in New York, Papazian will be responsible for the development and execution of the overall strategy for the Laura Mercier business in the United States and abroad. In addition to establishing the brand’s broader goals and objectives, she will focus on increased marketing efforts, product development, digital outreach and international expansion. She will report to Jean-Marc Plisson...

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